1. Market Entry & Business Setup
- Develop and execute market entry strategies for Cambodia and Laos, aligning with company objectives and local healthcare dynamics.
- Conduct comprehensive market research, including competitor analysis, healthcare trends, pricing structures, and potential distribution channels.
- Identify and establish local partnerships (distributors, wholesalers, healthcare institutions) to facilitate business operations.
- Lead the regulatory approval process, working with health authorities to secure product registrations and compliance with local pharmaceutical laws.
- Establish operational frameworks, including office setup, hiring, and infrastructure as required.
2. Business Development & Sales Strategy
- Build a commercial strategy that includes pricing models, product positioning, and sales forecasts for both markets.
- Identify key healthcare stakeholders, including government bodies, hospitals, pharmacies, and private clinics, to drive sales and business growth.
- Develop and manage relationships with distribution partners, healthcare professionals, and regulatory agencies.
- Negotiate and manage contracts with local distributors and supply chain partners to ensure efficient market coverage.
3. Regulatory & Compliance Management
- Ensure that all company activities adhere to local pharmaceutical regulations and industry standards.
- Work closely with government agencies, regulatory authorities, and industry associations to navigate legal and compliance requirements.
- Oversee the preparation and submission of necessary product registrations, licenses, and approvals.
4. Marketing & Brand Positioning
- Develop and execute marketing and promotional strategies tailored to local market needs and cultural preferences.
- Coordinate with regional/global marketing teams to localize branding, advertising, and product messaging.
- Organize medical conferences, product launches, and awareness campaigns to engage healthcare professionals.
5. Financial & P&L Management
- Take full P&L ownership for Cambodia and Laos, ensuring financial sustainability and profitability.
- Develop and manage annual budgets, sales targets, and operational expenses.
- Monitor performance metrics and KPIs, adjusting strategies to optimize revenue growth.
6. Leadership & Team Development
- Hire, develop, and lead a local team across sales, regulatory, and operations as the business scales.
- Foster a high-performance culture, providing coaching, training, and career development opportunities.
- Collaborate with regional and global teams to align market strategy with company objectives.
7. Relationship Management & Stakeholder Engagement
- Represent the company in industry forums, conferences, and government meetings.
- Build and maintain strong relationships with health ministries, regulatory bodies, and key opinion leaders (KOLs).
- Engage with local and regional partners to explore potential joint ventures, licensing, or business collaborations.